Following on from an anonymous series of films telling the stories of four incredible Young Talents – the 87-year-old IronNun, downhill skateboarder Ryan Farmer, Mixed Martial Arts fighter Polly Beauchamp and reformed mob enforcer, James Giuliani – YT Industries (YT) revealed their role as teller of these empowering stories the weekend just gone.
The four non-mountain-bike related talents were joined by YT riders Aaron Gwin, Andreu Lacondeguy and Vali Höll on the www.findyouryoungtalent.com microsite. The empowering campaign has served as a prelude to the unveiling of an evolved logo, strapline and the release of a YT documentary – chronicling the full history of YT, from 2008 to the now. Just about when YT is heading towards their 10-year anniversary.
The new YT logo, ‘Live Uncaged’ strapline and documentary are unveiled today on www.yt-industries.com and the campaign microsite www.findyouryoungtalent.com. The evolved branding and strapline unite the old and the new, YT’s youthful energy, badass confidence, and agelessness to reflect the true core of their brand.
What Is Young Talent? Young Talent is what YT stands for. It’s inside us all. It’s up to each of us to find our young and undiscovered talent, to overcome conventions and pursue our dreams. This is exactly what CEO Markus Flossmann did, when he founded YT 10 years ago. YT has stayed true to that founding ideal and has always done things their own way. From selling direct and ditching the middle man to redefining the sport itself with bike breeds like the CAPRA, smashing the trail bike scene with the rule-breaking JEFFSY and writing history with Aaron Gwin dominating the World Cup on their downhill weapon TUES.
“Over the last decade I’ve realized that Young Talent has nothing to do with age,” explains Markus.
“It’s never too late to explore your young talent. It’s never too late to try something new and find your passion.”
It’s this way of life that utterly defines YT and their bikes. YT is about riding. It’s about refusing to be caged. It’s about finding your passion. It’s about building the perfect tool for every kind of rider, in order to allow them unleash their own potential – bikes that let everyone do whatever they want. “And today, years later, we’re still exploring our young talents, overcoming age and conventions. All so you can uncage yours too.” You are confined only by the bars you build yourself.
YT - Live Uncaged
The Trek Factory Racing team are pleased to welcome an Elite rider with enormous potential – 19 year old Brit Charlie Hatton.
Charlie’s 2017 was packed with great performances; two National wins, the overall British Downhill Series title and three World Cup top 20 results, the highlight 11th place at the World Cup Finals where he was just tenths of seconds off the top ten.
Team Director Dan Brown said “ We’ve been keeping a close eye on Charlie since he was a Youth rider and his performance last year was one of the breakthroughs of the 2017 season. It’s exciting to be heading into the season with such a strong roster”.
Charlie Hatton “I’m stoked to be joining one of the very best teams out there. Growing up I used to always see the team on films and now it’s crazy to think I’ll be riding with them, I can’t wait for the season to kick off.”
Charlie will join Gee, Rachel and Junior Kade Edwards on board the Trek Sessions as the team sets its sights on regaining the title of “World’s Fastest Downhill team” which they held for both 2012 and 2013.
Kade said “I can’t wait to go racing. Last year’s podiums were Ok, a start, but I want to win… it’s gunna be a hell of a year with some good people.”
Gee Atherton said “Having Charlie on board with us is going to be awesome, we’ve already got to know him pretty well and I think he’ll be a massive asset to the team. Personally I’m coming in the strongest I have for some years, not having to rehab this past off season has allowed me much more bike time which means I’m feeling super comfortable on the Session"
Eldest sibling Dan Atherton will continue to hold a pivotal role guiding the team. Dan will concentrate on progressing mountain-biking in the UK through his work on Dyfi Bike Park, designing the fifth Red Bull Hardline and mentoring the Atherton Academy which continues to support young riders including Mille Johnset and Luke Williamson.
There are some significant changes to the team’s equipment line up for 2018 with Endura supplying apparel, Hope Technology moving up to be the key component supplier and Renthal supplying bars, grips and stems.
Dan Atherton said “My life is all about pushing boundaries, whether it's a day on the mountain digging or a day on the bikes. With Endura on board it's good to know I have a company behind me that is willing to push as hard as I am. We are all stoked to be working with a company whose products can stand up to our lifestyle!"
Pamela Barclay, Endura’s Brand Director said “Dan, Gee and Rachel offer something more and embody the Endura mantra of Renegade Progress. Sometimes, you have a hunch that a group of people share your outlook on life, and we’ve always liked the way that they go racing: with commitment and dedication, but an unmistakable sense of fun. It already feels like a good fit.”
On the bike, Barnoldswick based Hope Technologies become lead component partner, they will supply everything from headsets to hubs and brakes to seatposts.
Rachel Atherton “First day on my new bike and it feels amazing, I’m not renowned for liking change but when I jumped on the bike yesterday for the first time since breaking my collarbone I felt totally at home, the set up feels really square, and attacking which I love, I cant wait to take it to the races."
Head Technician Joe Krejbich said “We’ve run Hope for many seasons but for 2018 that relationship has deepened so that we are finally representing them in true fashion! It goes without saying that they have a fantastic reputation of making great bombproof products.”
Rachael Walker of Hope Technologies said “Hope have worked with the Athertons for a long time, since 2012, with the supply of seat clamps and headsets. Now that partnership will expand to brakes, drivetrain components, carbon seat posts and hubs. The Athertons have been at the peak of our sport for so long, achieving what many other teams and riders can only aspire to. To build on our relationship with Atherton Racing seems like a natural step. Having some of the best riders in the world using what we feel are some of the best components produced can only mean there are some exciting times ahead.”
Renthal will provide bars, grips and stems, while chain devices will come from MRP and seats from Wilderness Trail Bikes (WTB).
Ian Collins, Renthal’s Cycle Product Manager said “We’re super excited to collaborate with Trek Factory Racing DH and the Athertons. Renthal chooses to work with the very best riders in the World and Trek Factory Racing DH has two distinct facets which we can draw from. Gee, Rach and Dan are legends of the sport, all still at the top of their game. Their depth of knowledge and racing experience is vital. Added to this, Kade Edwards and Charlie Hatton are young, exciting, up and coming riders, who are the next talent to push the sport forwards. This is a great combination for Renthal to continue to develop cutting edge product with ultimate reliability.”
In other partnership news, long term supporters Silverline Tools, Red Bull, Oakley. Fox, Muc-Off and Bell also remain in the mix.
Look out for further news very shortly.
All Images credit: Moonhead Media and Endura
He JunYuan smashing Brave Peak Bike Park
He JunYuan, a Chinese stylish freerider enjoying his day in Brave Peak Bike Park,
where he works at as a trail builder. He is also member of Loose Riders China,
and likes to go wild and loose and big on the jumps!
ENJOY THE LITTLE VID!!
The world is going to see the first Enduro Race from Bangladesh, arranged by the Downhill MTB Crew, Vindreckers on February 9th, 2018. To uphold the dignity of MTB Bangladesh, the race is going to be another milestone. Vindreckers Enduro Championship is the second MTB Racing competition after the Downhill Race arranged by the team in 2017. In 2018, the Enduro Championship is going to be held with more exciting features and bigger dimension. The race location is selected at Chobhaiya, Mirshorai, Chittagong, which is featured with the beautiful natural scenery of Chittagong Hill Tracks. The race is consisting of 4 amazing stages. Each of the stages will give you the taste of extreme mountain biking in Bangladesh. So you are getting the opportunity to justify your level of endurance with MTB skills on steep technical downhill sections. In a whole, the race event will be a gala day for the mountain bikers.
Venue: Chobhaiya, Mirshorai, Chittagong
Date: February 9th, 2018
Reporting time: 0800 hours
Reporting Place: GEC Circle, Chittagong
Distance from GEC Circle: 66 km
Total Stage: 4
Total Distance: 3.3Km
Race Type: Time Trial
Bike Recommendation: MTB
online registration: HERE
February 8th, 2018
0800 hours: Start journey to the Race location by organizer provided Truck
1130 hours: stage 1 & 2 trial run and practice for all the participants.
1400 hours: Lunch
1530 hours: stage 3 &4 trial run & practice for all the participants.
1730 hours: Race Registration and BIB Distribution
2000 hours: Camping on the venue
2130 hours: Dinner
February 9th, 2018
0800 hours: Breakfast
0900 hours: Stage 1 Reporting
1100 hours: Stage 2 reporting
1230 hours: Lunch
1330 hours: Stage 3 reporting
1500 hours: Stage 4 reporting
1730 hours: Prize giving ceremony
1900 hours: DJ Program
2030 hours: End of the Event & back to the city
Transportation with bike, breakfast, lunch, camping, DJ Party all are included in the race registration fee. (No other personal expense)
- 1st prize- 5000tk
- 2nd prize-4000tk
- 3rd prize-3000tk
- Gifts from mtbmagasia, Vindreckers Jersey for the Champion and runner-ups, Medals & certificate for all.
Registration Fee: 1200 BDT
Bkash: 01884046349 (Niloy Chowdhury) / 01856892259 (Hasibul Hossain HA Sib)
Rocket: 017350997442 (Abid Rahman Chowdhury)
February 27th, 2018 Registration closing day
Participants from Dhaka, please contact with Abid Rahman Chowdhury & Mohammad Zahin for any info.
Rules & Regulations:
1.Everyone must have to fill the registration form to ensure participation in the race.
2.Everyone must wear helmet and gloves. It's a MUST.
3. A functional Mountain Bike is strongly recommended.
4. Every participant should be registered for this event.
5. No off-course assistance or detour is allowed.
6. No slide, slipper and casual sandals are allowed. Shoe recommended.
7. No cheating, bad sportsmanship, throwing bikes, temper tantrums, uproarious behavior, or making a scene. We'll kick you out on principle.
8. Be kind to everyone. Nobody likes "that guy". Don't be that guy.
9. Any decision taken by the organizers are final.
N.B: Don't put yourself at any risk, get off from your bike and finish the race by walk/run with your bike, you won't be disqualified for that.
1. Organizers will not take any responsibility in case of any kind of serious injury. You are fully responsible if you participate.
2. Everyone should bring their own water and other support. Organizers won't provide anything during the race.
3. Participants are responsible for having their bike in good operating condition. Participants must be self-sufficient and any repairs during the race must be performed by the individuals. Organizers will not provide any support for it.
Race Tracks are open for practice any time.
CSTC Medical team will be there for primary medical support.
MORE INFOS: HERE
We got the sad news, that the 15 year old 刘嘉骏 Liu Jia Jun past away yesterday afternoon.
He suffered a kidney disease.
racing was not easy for him, as he had to take a lot of medicine and also painkillers.
but he said every race,
maybe this is my last race, but i must race!!
it's a huge loss, such a cool and talented boy!
you gone far to early!
we will miss you!!
Ride on, ride faster where ever you are now!
Kazuki Shimizu - Interview - Japan
Brave Peak Bike Park - China
Super8 Enduro Race - Taiwan
Mokokchung Mountain Bike Festival - India
This video was shot in the laps of the lower himalayas, mostly around the relaxed hippie town of Manali, Himachal Pradesh. I've had a great experience meeting these new kids on the block and seeing them progress over time. Since we were all in the big mountains sharing spaces for over 2 weeks, a video had to be done as a reminder of the good times we had !
Thanks everyone involving the organisation of the Himalayan mountain bike festival and the Juniors Downhill race, great way to bring all the riders together in one place !!
Cheers guys stay stoked!
Music by - Kendrick Lamar_Be
Humble Riders - Piyush Chavan, Gary Beelen, Ruturaj Bhopatkar, Viraj Bhopatkar, Rishabh Gowda, Nikky Nixx, Aaryan Patil, Rugved Thite, Nilesh Dhumal and Harith Noah
#mtbmagasia #issue #42 #yakru #enduro #race #manang #annapurna #himalaya #nepal