Exclusive Crowdcube preview round for mountain-biking enthusiasts
Three World Cup wins, six podiums and the #firstfifty production models rapturously received by customers across the globe, Atherton Bikes have been on one hell of a journey these last 18 months and it’s about to get even more exciting.
The business was established in January 2019 based upon several lifetimes of riding, racing and bike design combined with industrial experience at the forefront of technology. Their innovative approach sees additive manufactured lugs (3D printing in titanium) bonded to carbon tubes enabling a customised fit for every rider.
The new company started out lean; no marketing budget, no website sales and just enough production capacity to service prototyping and the Atherton race team. In February 2020 production expanded when the #firstfifty build-slots were made available.
CEO Dan Brown said “Our initial Angel investment round was so successful that we had to close it early to save enough shares for the mountain bike community, something we were all unanimous on. Now we’re aiming to raise a minimum of £600,000 through crowd-funding.on the Crowdcube platform.
Working with our first customers has given us the opportunity to perfect our processes and build the operational confidence to take the company to the next level. This raise will enable us to bring additive manufacturing into our own facility, to expand capacity, launch website sales, increase the chances for customers to see, touch and feel our bikes and to develop the next models in the range.
Gee Atherton said “We believe that Atherton Bikes will disrupt the mountain bike industry. Bringing manufacturing back to the UK and establishing our business with a serious focus on sustainability is a huge bonus. We are working with some amazingly clever scientists and engineers from backgrounds in aerospace, Formula1 and NASA and our fundraise is being led by (Ex BBC Dragons’ Den) Piers Linney so your investment will be in very good hands.
Dan Atherton said “When we founded Atherton Bikes and started racing our own bikes it was a dream come true. Now we’re seeing all that knowledge and race experience incorporated into our production bikes and customers are sending us pictures of their bikes from trails in UK, Germany, USA, Japan and Singapore it’s actually surreal”
Rachel Atherton summed up “We have had so much encouragement and so many connections with people over our careers, we want to make sure that the people who have been with us throughout our journey have a chance to share in the excitement and rewards! From the Atherton Project when we let people into our lives through a new style of documenting the sport, to meeting people at races and hearing their stories, I’m always blown away by the support we receive. Now we have something tangible for people to get involved with, you can invest in Atherton Bikes from around £10 and be a part of the future!
To secure the first chance to invest pre-register
Investments of this nature carry risks to your capital. Please Invest Aware.
Atherton Bikes Crowdcube private round is on fire! Are you in?
Atherton Bikes does everything fast. Whether that’s on the race track or designing and building their ground-breaking new bikes. It seems that fund-raising is no different. After just 3 hours on the Crowdcube platform they have already smashed their initial target of £600k
Rachel Atherton said “First of all a massive thanks to more than 5500 people who pre-registered an interest in our Crowdcube raise. And to more than 900 investors who have already pledged well over £750,000; we are overwhelmed by your support and your desire to be a part of the future .
In this video riders, business brains, designers and engineers talk about what motivated us to take this massive step, why we're approaching bike building in this new way (what’s so great about additive manufacturing), how we plan to develop the business… and how we’re planning to make it a huge success for our investors.
A bit about Crowdcube
Crowdcube is a leading equity based investment platform that enables private investors to receive equity (shares) in return for their investment (our minimum investment starts at around £11).
As we are raising finance at such an early stage of the business, there is huge potential for growth and as the company prospers value is created for all of our shareholders.
This private round is only available to followers of mountain-biking and will be available for a limited time (we’re potentially talking hours rather than days) before it’s released to the general public.
We are already overfunding but we are still accepting investment. The exact extent of the overfunding is to be decided once we have had time to take stock.